How E-Commerce Works

E-commerce is a way for businesses and consumers to sell and purchase products online. Instead of marketing products to a local demographic around a brick-and-mortar store, the potential customer base is much larger and can potentially be located anywhere there is internet. Good software development company are developing eCommerce applications.

There are four different types of e-commerce: business-to-consumer (B2C), business-to-business (B2B), consumer-to-business (C2B), and consumer-to-consumer (C2C). In general, people think of business-to-consumer (B2C) transactions when they think about e-commerce.

B2C e-commerce: B2C transactions occur when a business sells a product directly to a customer over the internet. For example, if you bought a shirt from Amazon, that would be a B2C transaction.

B2B e-commerce: B2B e-commerce is when one business is selling a product to another, like web services or cloud services, such as Wix.com.

C2B e-commerce: C2B e-commerce occurs when a person sells products or services to a business. For example, a small business in need of a press release might pay for the services of a freelancer who writes press releases and promotional content for a variety of clients and businesses.

C2C e-commerce: C2C e-commerce happens when a person sells a product or service to another person. This often happens on sites such as eBay and Facebook Marketplace. For example, you could pay for singing lessons or purchase a chair from someone online.

How do you design an e-commerce website?

The design of virtual stores is often the most important factor in the success or failure of online businesses. That doesn't simply mean that e-commerce web sites have to look attractive (though they do): they have to be usable (quick and easy to navigate around without irritating or confusing people), reliable (customers expect sites to be online 24 hours a day, seven days a week, and for pages to load without delay), and secure (because no one is prepared to type their credit card details into a website that isn't safe). Especially Mobile application development also, experienced mobile application developmentcompany can make better ecommerce mobile applications for your company.

Setting up an online store used to be quite an undertaking. Not only did you have to build a dedicated website from scratch, you also had to develop your own merchant system that could securely process credit card details and ship transactions to and from bank computers. These days, anyone can set up an online store in minutes. Websites like PayPal make it possible to build a store very quickly and, since they have built-in credit card processing features, handling transactions couldn't be simpler. Many people set up virtual storefronts on the auction site eBay and then use PayPal (now a part of eBay too) to process their transactions. Some websites (notably Amazon) allow you to incorporate mini versions of their store inside your own website—so you make a small commission selling their products within your own site. For businesses with lots of products that need to combine an easy-to-use website (for users to order from), secure ordering, and a reliable database "back-end" (to manage stock), there are sophisticated content-management systems like Shopify®, Magento®, and WooCommerce® (built on WordPress) that do most of the work for you.

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