What is a custom web development solution?

Custom web development refers to a customized website solution for your brand, business objective, product, or services. It enables you to have a unique website.

Apart from the obvious design of the website, a unique website also includes various functionalities developed to be as efficient as possible, to help your business goals instead of harming them. Leading Software development company makes custom software development for your projects.

Why you may need a custom web development solution?

While it’s true custom solution helps you stand out and gain a competitive edge over your competition, whether it is necessary for your business depends on the type of your business and the website you want to build. The complexity of it.

If you own a restaurant, for example, you don’t need much. A simple website featuring your menu, team overview, location, and contact information would probably be enough. There are thousands of pre-made templates that can do exactly that.

But, if you are looking for something that will help your restaurant stand out (and not just from a design standpoint, I’m talking about added functionalities such as reservations, reviews, ecommerce, etc.) custom approach is the way to go.

Web development and web design are two somewhat overlapping terms that are frequently used easily in posts much like this one without clear differentiation. So, for the sake of clarity, think of web design as of user experience aspects of website development (the web graphics, user interface design, what makes it ‘pretty). Web development entails front-end and back-end coding. I'm talking about the work that happens behind the scenes that enable a website to look as designed, work fast, and perform well on every screen and every browser. You can approach a Custom web application or website development company that can make better web apps for your business.

Custom website development vs. ready-made template

There is nothing wrong with using ready-made templates, or any of the popular templates supporting web dev solutions for that matter, for your business website. In most cases they are easy to use, time-saving, and money-saving solutions.

The flip side is you’ll end up with a generic design appearance that lacks showing uniqueness of your brand/business/product. And you’ll be trapped into template customization options, or the lack of those, meaning you won’t be able to do anything beyond the mold (template) you are served with (both design vise and functionality vise).

How do you know if custom is the way to go?

When it comes to choosing whether you should opt-out for a custom approach or not you’ll have to take a couple of things into consideration.

Be sure about your business goals. Seriously, what are goals do you have for your websites? Think this through before you look at the options. It’s not the same if you need a website just for branding purposes or an ecommerce shop.

Plan your steps. Every project, be it a house or a website, needs proper planning. Once you are confident in your business goals think about who is your targeted audience? What pain points will the website cover for your audience? Where is the website in your buyers’ journey?

What’s your budget? More than anything else your budget dictates the price of your website. And don’t forget to include running costs, costs of maintaining a website (if needed), and recurring hosting, theme, domain name, etc. costs.

Compare. The above should give you enough info about your needs. Now is the time to compare not only the two available approaches but also proposals for them. Your browser is your best friend at this stage. Google everything from company reputation and reviews to pros and cons of the tools they use.

The bottom line is that it is your business and your audience needs you should think about when deciding. The website is just a means that connects those two dots in the best possible way.

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