Benefits of Virtual Reality

What Is Virtual Reality Technology?

Virtual reality is amongst the technologies that have existed as early as the 1960s. Today it is making a comeback into many forms of our daily lives—this high-end simulated experience created by using digital hardware and software to provide real-world experience. Headsets and glasses are used for visual immersion while handhelds and wearables offer tactile sensations. Many leading brands, like Microsoft, Sony, Intel, are already deploying VR to power up their digital marketing efforts.

Virtual reality is a technology that has been around for decades. Today, it’s making a comeback in many forms of our daily lives—this high-end simulated experience created by using digital hardware and software to provide real-world experience. Headsets and glasses are used for visual immersion while handhelds and wearables offer tactile sensations. Leading brands like Microsoft, Sony, Intel have already deployed VR as part of their digital marketing efforts.

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Benefits of Applying VR to Your Business

Engagement and inspiration are among the major reasons why leading brands create VR marketing experiences. Considering these benefits of virtual reality in business, your company will stand at the technological forefront and will draw the audience’s attention.

·        Revolutionize the ‘Try Before You Buy’ Concept

As more and more retail companies are integrating VR/AR technologies into the customer experience, the concept of ‘try-before-you-buy’ vastly expands. ‘Look before you book,’ ‘Try before you fly’—all that immerses the customers in the unique product experience. Are you going to buy a car? Volvo offers you to try its VR test drive on your phone. Searching for new shoes? Lacoste created AR mobile app that customers could use to try on shoes virtually. That is the perfect marketing combo.

·        Introduce Established Products to New Audiences

Quality VR/AR content brings your product presentation to a new level. It is a cool way to show off your products or services as well as create a much more interactive shopping experience. It allows customers to consume the content in a more immersive environment that creates an emotional connection with them.

How to present your product in a new way? Let’s see how other companies do it. Patrón tequila company created a new marketing project combining live-action and computer graphics. It is a 360-degree journey following the product lifecycle from agave field straight to the bar. This is good example of how you can honestly give an inside look at the process of creating product for audience in both entertaining and educational ways.

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·        Prototyping and Design

Twenty years ago, developing some products from concept through to launch was very expensive, time-consuming, and risky. Technological advances had changed this algorithm, its focus had shifted to fast development iterations. Today we have great abilities to prototype and test cheaper and faster than ever before.

Prototyping is the best means to prevent wasting your time. In other words, it provides a set of approaches and special tools for exploring ideas, furthermore, testing it before excessive resource usage. Instead of spending time and money without a 100% guarantee of desired results, prototyping suggests using an experimental model for testing your idea. As a form of research, it allows exploring problems in interfaces and services for crafting to perfection.

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