How Can A Mobile App Improve Your Business

The number of apps that we all currently have on our phones or tablets, ranging from location or address applications to applications for weight loss, is unfathomable. These apps are continuously sending us notifications in accordance with the settings that are made.

Given that 76% of people say their phone is the last thing they look at before going to sleep and the first thing they see when they wake up, it is known that they are continually downloading programmes for the great majority of news and social networks. Based on these figures, we can conclude that everyone in the world uses mobile apps, thus businesses cannot ignore this tool as they work to reach their consumers and clients more quickly and efficiently.

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What are Mobile Apps

They are software programmes that are installed on mobile phones or tablets and have a specific purpose, which can be for entertainment, pleasure, or work.

Many people tend to conflate mobile apps with responsive web pages, which are ideally adapted to the device that is loading but must be loaded from the browser. Mobile apps are downloaded, installed on the device, and can only be accessed by choosing their icon.

Currently there are Mobile App for everything, such as:

·        News.

·        Games

·        Social networks.

·        Transport.

·        Foods.

·        Health among others.

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Types of apps based on their development

Natives: This type of app can use the operating system's notifications even when the application is not in use, which is one of its advantages. These applications are created and programmed specifically for each platform, in the language used by the Android SDK or with Swift for IOS. One of these applications' drawbacks is that when performing updates are not inherited, making it necessary to download the most recent version.

Web: These applications don't require installation on the device; instead, they are displayed using the phone's browser and are constantly linked to the most recent version. They can be used on various platforms without the need to write unique code for each specific situation because SDKs are not used, allowing programming independent of the operating system.

Hybrids: This type allows applications for Android and IOS with the same code, and there are tools or platforms that they allow to develop on them such as Ionic, Appcelerator, and React Native among others. They are a combination of native and web, use HTML, CSS, and javascript to be developed, and once completed are compiled or packaged.

Effect of Mobile App on an organization:

Positive:

·        effective administration of the organization's internal and external communications.

·        more successful consumer acquisition

·        In this manner, respond to requests right away.

·        They make it possible to manage requests and claims without going to an office.

·        They are offered for download via the App Store.

·        They create new ways for users or customers to communicate with one another.

Negative:

·        When asking for access to a person's location and images, many apps violate their privacy.

·        You may be subject to limitations based on the features of your Hardware.

·        These programmes can be pricey depending on the type of development you wish to do.

We can say that thanks to mobile apps, people can get information more quickly and accurately, users can complete tasks without having to travel, and they don't necessarily need the most advanced equipment to use them. They also let businesses stay in touch with users directly by sending notifications about updates to services or the addition of new ones, and they allow for round-the-clock online consultation.

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