What E-Commerce Technology Will Look Like In 2022
The e-commerce market is still expanding quickly and shows no signs of slowing down. Over the following several years, it is anticipated that e-commerce sales would increase at an amazing rate. For instance, eMarketer projects that in 2022, retail e-commerce sales in the United States would top $1 trillion. The expansion continues after that. Using the same statistics, it is predicted that the market would reach $1.6 trillion in 2025, reflecting a CAGR of 18.4% from 2019 to 2025.
E-commerce has grown beyond comprehension; according to some projections, there will be 20 million merchants and $4.5 trillion in sales by 2021. This remarkable growth rate gives a chance for businesses and e-commerce entrepreneurs to produce products that meet consumer needs. We'll look at some of the newest e-commerce trends and technology in this article to help you stay on top of the game in 2022 and beyond.
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E-commerce development trends change fast
Although there are many timeless elements to e-commerce site
design, technology trends move quickly. In 2022, the most advanced e-commerce
technology from the 2010s is frequently no more than rudimentary. For instance,
in 2022, outdated design decisions such as SSL everywhere, mobile-friendly web
sites, and quick page loads will still be popular best practises. In a similar
vein, microservices are replacing monolithic e-commerce sites as the preferred
e-commerce website architecture, despite their continued popularity.
Microservices have long been the buzzword in enterprise
software development, and for good reason: They're now being used by companies
like Netflix and Facebook. With a huge number of independent components at the
heart of their architecture, these companies are able to scale up quickly and
easily by adding or removing services as needed, rather than upgrading entire
systems that may have multiple dependencies.
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E-Commerce Trends for Developers in 2022
The e-commerce market is crowded, and there are some basics
any modern e-commerce site needs to have in place to be competitive. Since
these basics aren’t necessarily new, though, we’ll focus mostly on trends and
technologies you can use to stand out from your competitors.
Augmented reality
A technology known as augmented reality (AR) combines the
actual environment with digital content. Today, AR is at a turning point, and
over the next three years, it is projected to grow quickly due to growing
awareness of AR as new AR devices and software are released, new uses for AR
are exposed, and significant use cases are found.
If you ask me, the future is here. According to Deloitte
Digital and Snapchat, “fun” is the primary reason consumers use AR. However,
they also expect it to become much more practical in daily life. When we
launched our first product years ago, we thought we would fulfil these desires
by turning images into a fun little game where users could build their own
scene in augmented reality and take silly selfies with their avatar. The idea
was originally conceived out of need - to create a product that was fun for
users but also useful for brands and media companies to share branded content
with an audience in a more engaging way.
The e-commerce industry has some of the most exciting AR use
cases. One of the biggest issues for online retailers, for instance, is when
buyers return a product because it blatantly falls short of their expectations.
Users can view 3D models of products using augmented reality before making a
purchase. With augmented reality, consumers can virtually "test before you
buy" to decrease these returns and boost pre-purchase confidence. The
Kohl's Virtual Closet and Sephora's Virtual Artist, which allow customers to
digitally try on apparel and cosmetic products, respectively, are some of the
best early examples of virtual "try before you buy."
Low code
Low Code (also known as Citizen Development) supports your
development teams and gives you the tools to build, deploy and manage apps.
It’s a free and open source, cloud-ready platform for developing custom
business logic. It helps with the rapid delivery of rich digital experiences
using low-code natural user interface technology.
Headless commerce platforms, like Shopify Plus, reduce the
amount of time it takes to build an app and increase developer productivity.
Enterprises are able to get apps to market quicker and focus more on business
objectives with headless commerce platforms that streamline internal processes.
Non-traditional payment options
E-commerce is expanding and increasing in popularity, and
payment options are growing accordingly. Consumers are demanding alternate
methods of payment that are more convenient, secure, and innovative. For
example, card payments, PayPal, loyalty programs, payment gateways, and
merchant accounts have long been staples of e-commerce. New payment options are
some of the most popular e-commerce technologies and trends in 2022:
Apple Pay, Google Pay, and Amazon Pay
With the growth of contactless payments in brick-and-mortar
retail, these payment methods are becoming commonplace in e-commerce as well.
By using an API like Apple Pay JS API or a 3rd party payment gateway to
integrate these payment methods to their online stores, merchants can provide
users with a low-friction, secure, and reliable checkout process.
“Buy now, pay later” (BNPL) payment platforms
BNPL platforms such as Affirm, PayPal Pay Later, and Klarna
offer e-commerce customers flexible payment options for high-ticket items.
Instead of paying all at once, they’re able to make more affordable payments
over time. From the merchant perspective, these BNPL platforms can be a
conversion tool that helps reduce abandoned carts. Additionally, they can
de-risk payment plans for merchants because with most BNPL platforms the
merchant receives their payment upfront.
Cryptocurrency
Blockchain and cryptocurrency are popular buzzwords across
the tech space, and ecommerce is no different. We’re seeing a growing number of
ecommerce stores accepting popular cryptocurrencies like Bitcoin (BTC), Etherum
(ETH), and Ripple (XRP) as payment. And there’s plenty of potential upside to
accepting crypto including reduced fees, less risk for chargebacks, faster
settlements, and exposure to more markets. Platforms like Zabo and CoinGate
provide APIs that make it easier for developers to integrate crypto payments
into an ecommerce site.
The adoption of these new payment methods comes with a
variety of challenges for e-commerce developers, and it’s important to
understand the differences in order to find the best solution for your
business. While varying greatly based on your existing e-commerce platform and
any compliance requirements you must meet, easy integration is a benefit of
accepting new payment options.
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